http://www.buyusa.gov/sweden/en/doing_business.html
Market Challenges: Prices are high in Sweden, with Stockholm listed as the number 16th most expensive city according to the Economist Intelligence Unit. This offers both an opportunity in terms of the potential to price products higher, and challenges in terms of the cost of doing business...labor laws create an expensive market for low cost labor...corporate taxes are medium for Europe at about 28 %. VAT taxes of 25% apply for the import or sale of products anytime products change hands.
Market Opportunities: Sweden has one of the most open and competitive markets in the world...there is virtually no corruption...They have a high per capita income and the combined Nordic market of 24 million is the 8th largest economy in the world. It is at the economic center of the Nordic and Baltic world, a market of over 27 million consumers.
http://europa.eu/rapid/pressReleasesAction.do?reference=SPEECH/01/453&format=HTML&aged=0&language=EN&guiLanguage=en
The continued growth of the Internet in European homes illustrates this situation: the EU average penetration was 36% in June up from 28% last October. Close to half the EU population has had some experience with the Internet and the percentage of regular users is approaching 40%.
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