Case Study - World Indigo (Role: Critique)

A 6 person team named hexagonICT has been made to do business case analysis of the whole course. In third week we played the critique role on World Indigo case analysis. Initially we were confused to which team we will criticize. We prepared our analysis on both the teams’ (OcceanSix and VikingShip) presentation and later presented on VikingShip.

The following is a part of our critique analysis of VikingShip presentation.

Analysis

• The points listed under Strengths and Weakness of slide 4 would be Opportunities and Threats as those are external matters to the company and strengths and weakness represents internal matters to the organization
o Few of the missing strengths could be
 communication skills of the members of World İndigo as they have coped well with far distance
 Management skills and experience
 Key decision making
o Few of the missing weaknesses could be
 Lack of resources
o Few of the missing threats could be
 Airlines and mobile careers were large established and may not want to work with new start-up company like World İndigo
 Regulations of the airlines and wireless industries
 Difficult to secure partnership with telecommunication companies
o Few of the missing Opportunities could be
 Low cost and convenient nanocell technology
 No in-flight entertainment system in short-haul aircrafts
 FAA regulations were in review and could change in World İndigos favor
 Support from CAAS
 New market opportunities in ferry like solutions could be used in danger to send distress messages or close circuit television images, ferry tracking system etc.
 Better response from other than the traditional Telecom companies

Reality test

Risk Mitigations Contingency
Safety of the aircrafts and passengers Experienced team member about air navigation and related technical matters, proper testing and implementation Insurance
Implementation of global expansion plan Proper planning, proper resources allocation Backup plan

Finally

From the case study it’s obvious that effective partnerships are vital factors for the success of World Indigo’s business. Thus we believe using partnership analysis tool could be a good solution to make the analysis more efficient.